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The Importance of GSM in Towel Selection

Jan 22nd 2017

At Towel Hub we put quality first. However, consumers aren’t always able to tell what makes a high quality towel.

Well fortunately in this post we’re giving you the key – it’s called GSM!

GSM stands for grams per square meter. This is the standard measurement for the weight and quality of towels (and all fabrics). It is a measure of density, and higher GSM cotton towels are normally heavier and have a higher capacity for absorption.

Normally, towels range between 300 – 900 GSM. Here’s a breakdown:

300-400 GSM – These towels are lighter and thinner. This also means that they’ll dry faster. Could be ideal for the gym or kitchen.

400-600 GSM – Beach towels and bath towels fit well into this medium category. Remember, we’re increasing absorbency as the numbers go up.

600-900 GSM – These puppies will take a long while to dry, they are quite heavy therefore their absorbency is amazing! Not ideal for commercial purposes.

In conclusion, different GSM values can be good for different settings. Don’t forget – numbers matter, and it’s important to know what you’re buying.